It’s a very fine line between “Personal Branding” and boasting, or even crossing the line into bragging, which no one likes or warms to.
It seems these days that all the experts are telling us to focus on building our Personal Brand, but how do you promote your achievements in business without sounding overly braggadocious?
Personal Branding is all about engaging through story-telling and adding value, not blowing your own trumpet.
According to this article in Entrepreneur.com Peter Gasca says “A Strong Personal Brand Will Enhance Your Life, No Matter What You Do for a Living” https://www.entrepreneur.com/article/273589
Peter lists several insightful tips, and of those, these 3 really stand out for me:
- Know your strengths and weaknesses
- Demonstrate your value through your actions
- Elevate your social proof
In his article titled “5 Tips To Build Your Personal Brand With Social Media” globally recognised Australian online marketing guru Jeff Bullas suggests that we must “do something “remarkable” i.e. do something worthy of a remark.” and this applies to non-social media promotion as well.
It’s all about being human.
Another Aussie LinkedIn influencer Alex Pirouz said in this recent article “7 Future Predictions on LinkedIn” that:
“We are no longer in the B2B or B2C business, we live in the H2H world where customers buy into the people behind the company before they even care about the company or its products. It’s no wonder that the 2nd most viewed page on the internet is the About Us page of your website.”
This notion of story-telling is also backed up on the platform SocialMediaToday, where Bryan Kramer, a highly-regarded Social Business Strategist and CEO of PureMatter recommends we brand ourselves with modesty, authenticity and humility, but also make the most of our experience, tell our story, and include others who might benefit from being promoted. See: https://www.socialmediatoday.com/marketing/how-brand-yourself-without-bragging
It’s all in the subtlety of self-promotion, without the “self” component becoming too obvious. Gaining endorsement and elevation from third parties can also be tricky, and it’s time-consuming in that you firstly need to build meaningful relationships over the long term.
Generating “free” PR is another avenue, but you usually need to pay a skilled PR practitioner who is connected to the right journalists to place your story. This can be hit-and-miss as the journalist has the ultimate veto on your carefully crafted prose, and the editor’s “red pen” usually comes out when we cross the bragging line here too.
After being featured in Unsung Business Heroes Series 1, Sydney-based project manager Diane Dromgold went on to achieve great accolades, and a massive boost to her personal brand. Her business RNC Global was named as one of the Top 100 Project Management Influencers globally by Timecamp (a global leader in PM tools).
Happy personal branding!