Publisher’s note: This story is a collaboration between Jasmin Herro and Michael Micallef representing Winc ANZ. They share here the genesis of their successful collaboration: between a creative SME and one of the largest corporate office and workplace suppliers, and how they’ve complemented each other’s brands and businesses through a special approach, resulting in a uniquely Indigenous offering.
Jasmin: “I’d like to start by acknowledging the traditional custodians of this land, the Gadigal people and their elders past, present and emerging. The land of the Gadigal has been my home for more than half my life and I respectfully enjoy the environment, land, sea and waterways of this beautiful city and country. Walking barefoot at the beach in Coogee, the parklands of Centennial Park or beating the pavement of Barangaroo, I often stop to reflect on what the ancestors of the Gadigal might have been doing tens of thousands of years earlier, at that very spot, and what it might have looked or sounded like.
“Everything I’ve done in my business (JHerro) in the last five years has been a result of my connection to culture and a need for helping my children understand the richness of Aboriginal and Torres Strait Islander culture. I strive daily to change the stereotypical attitudes and ideas about what a successful Indigenous Australian is.
“I’m not an academic, I can’t kick a football, I’m not an elite athlete and people have asked me not to sing or dance – I’m just a business person.”